Vision

An ethical marketplace where buyers and sellers trust each other

Mission

Brand Findings’s mission is to be the leader in advancing marketplace trust. We do this by

  • Setting standards for marketplace trust
  • Encouraging and supporting best practices by engaging with and educating consumers and businesses
  • Celebrating marketplace role models
  • Calling out and addressing substandard marketplace behavior
  • Creating a community of trustworthy businesses and charities

Brand Findings sees trust as a function of two primary factors – integrity and performance. Integrity includes respect, ethics, intent, and working toward a diverse, inclusive and equitable marketplace. Performance speaks to a business’s track record of delivering results in accordance with Brand Findings standards and/or addressing customer concerns in a timely, satisfactory manner.